Atlantic Shores Motel
Effective Date: December 1, 2025
Atlantic Shores Motel (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit atlanticshoresmotel.com, use our online booking engine, communicate with us (including by SMS/text), or stay at our property (the “Services”).
By using our Services, you agree to the practices described in this Privacy Policy.
1. Company Contact Information
Atlantic Shores Motel
Address: 3720 S Atlantic Ave, Daytona Beach Shores, FL 32118
Phone (main line): (386) 290-9154
Text (guest messaging): +1 (386) 202-9086
Email: frontdesk@atlanticshoresmotel.com
Website: atlanticshoresmotel.com
You may contact us using the details above to ask questions or exercise your privacy rights.
2. Information We Collect
We collect personal and technical information in order to provide and improve our Services.
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Information You Provide Directly
You may provide information when you:
- Make a reservation (through our site, our booking engine, or third-party platforms)
- Contact us by phone, email, SMS/text, or contact form
- Join a mailing list, respond to an offer, or participate in a promotion
- Stay at our property
Examples include:
- Name
- Email address
- Phone number (including mobile number)
- Mailing/billing address
- Reservation details (dates of stay, room type, number of guests, special requests)
- Payment-related information (processed via secure third-party payment processors; we do not store full credit card numbers)
- Any information you include in messages or forms
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Information Collected Automatically
When you use our website or booking engine, we may automatically collect:
- IP address and approximate location
- Device type, browser type, operating system
- Pages viewed, links clicked, time and date of visit
- Referring URL (how you arrived at our site)
This information is used for security, analytics, and to improve our website and Services.
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Information from Third Parties
We may receive information about you from:
- Online travel agencies (OTAs) and booking platforms (e.g., Airbnb, Booking.com, Expedia)
- Property management, reservation, or messaging systems
- Payment processors
Analytics and marketing tools, consistent with their privacy policies and your settings with them
3. Why We Collect Your Information and How We Use It (Purpose / Legal Basis)
We use your information for the following purposes:
- Provide Services & Fulfill Contracts
- Process reservations, payments, and stays
- Provide check-in/check-out details and property information
- Communicate regarding changes or issues with your booking
- Communication & Customer Support
- Respond to inquiries and requests
- Send confirmations, reminders, and important notices
- Provide customer service and troubleshoot issues
- Personalization & Improvement
- Understand how our website and Services are used
- Improve our website, rooms, and guest experience
- Tailor content or offers (where permitted by law)
- Security & Legal Compliance
- Protect our guests, staff, and property
- Detect and prevent fraud or misuse
- Comply with legal, tax, and regulatory obligations
Legal basis (for EEA/UK guests):
Where applicable, we process your data based on:
- Performance of a contract (e.g., managing your reservation and stay)
- Your consent (e.g., certain marketing communications or optional messages)
- Our legitimate business interests (e.g., improving Services, preventing fraud)
- Compliance with legal obligations (e.g., tax records, law enforcement requests)
We do not sell your personal information.
4. SMS/Text Messaging and Mobile Information
We may use SMS/text messaging to communicate with you about your stay and related services.
By providing your mobile number, you agree to receive text messages from Atlantic Shores Motel via our text-messaging provider (the “Messaging Service”). These messages may include:
- Reservation confirmations and updates
- Check-in/check-out information and property instructions
- Important notices related to your stay
- Customer support messages
- Occasional offers or promotions related to your stay (where permitted by law and your preferences)
Messaging frequency varies. Message and data rates may apply.
You can opt out of non-essential text messages at any time by:
- Replying “STOP” to any text you receive from us, or
- Texting “STOP” to +1 (386) 202-9086.
After you opt out, you may still receive necessary transactional or safety-related messages where permitted by law (for example, urgent updates about a current or upcoming stay).
Mobile Information Sharing (Cloudbeds-Compliant Language)
- No mobile number information will be shared with third parties or affiliates for marketing or promotional purposes.
- Information sharing to subcontractors in support services (such as our Messaging Service provider or customer-service vendors) is permitted only as needed to provide and support the messaging service.
All other use case categories exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties except as necessary to deliver and support the messaging service itself.
5. How We Share Information with Third Parties
We do not sell or rent your personal information.
We may share information in the following limited circumstances:
- Service Providers & Vendors
With trusted third parties that perform services on our behalf, such as:
- Property management and reservation systems
- Payment processors
- Website hosting and IT support
- Messaging/SMS providers
These providers may access personal information only as needed to perform their services for us and are not permitted to use it for their own unrelated marketing.
- Online Travel Agencies & Booking Platforms
When you book via a third-party platform, that platform may share information with us so we can manage your reservation and stay. Their use of your data is governed by their own privacy policies.
- Legal, Safety, and Compliance
When required by law or legal process, or when we believe it is necessary to protect our guests, property, staff, or rights, we may share information with law enforcement, regulators, or other parties.
6. Cookies and Tracking Technologies
Our website and booking engine may use cookies and similar technologies to:
- Remember your preferences and settings
- Keep you logged in during the booking process
- Analyze site traffic and performance
- Enhance security
You can manage cookies through your browser settings, including blocking or deleting them. Disabling certain cookies may affect website or booking functionality.
We may also use third-party analytics tools (such as Google Analytics or similar services) that set their own cookies or tracking technologies, governed by their own privacy policies.
7. International Data Transfers
If you access our Services from outside the United States, your information may be transferred to, processed, and stored in the United States or other countries where our service providers are located. These countries may have different data-protection laws than your own. Where required, we use appropriate safeguards to protect such transfers.
8. Your Rights Over Your Data
Depending on where you live, you may have certain rights concerning your personal information, which can include:
- Access – Request confirmation of whether we hold personal data about you and receive a copy.
- Correction – Request that we correct inaccurate or incomplete information.
- Deletion – Request that we delete personal information, subject to legal or contractual obligations.
- Restriction/Objection – Request that we restrict or stop certain processing (for example, certain marketing activities).
- Portability – Request a copy of certain information in a structured, commonly used, and machine-readable format (where applicable).
For EEA/UK residents, you may also have the right to lodge a complaint with your local data protection authority.
How to Exercise Your Rights
To exercise your privacy rights (other than SMS opt-out):
- Contact us using any of the methods in the Company Contact Information section (email, phone, or mail).
- Clearly describe your request and, if applicable, the data you are referring to.
- We may need to verify your identity before fulfilling your request.
For SMS/text messages specifically, you can opt out at any time by replying “STOP” to any message or texting “STOP” to +1 (386) 202-9086.
We will respond to rights requests as required by applicable law.
9. Children’s Privacy
Our Services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If you believe that a child under 13 has provided us with personal information, please contact us so we can investigate and delete the information where appropriate.
10. Security and Data Retention
We use reasonable physical, technical, and administrative safeguards designed to protect personal information from loss, misuse, and unauthorized access or disclosure. However, no method of transmission or storage is completely secure.
We retain personal information only for as long as necessary to:
- Provide our Services and manage reservations
- Comply with legal, tax, and accounting obligations
- Resolve disputes and enforce our agreements
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Effective Date” at the top of this page. The updated Policy will become effective when posted on our website. We encourage you to review this Privacy Policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, or if you wish to exercise your rights, please contact us:
Atlantic Shores Motel
Address: 3720 S Atlantic Ave, Daytona Beach Shores, FL 32118
Phone (main line): (386) 290-9154
Text (guest messaging): +1 (386) 202-9086
Email: frontdesk@atlanticshoresmotel.com